Salesforce Customer Company Tour London 2013 – And Box!

Thoughts are my own and not my employers.

Salesforce Customer Company Tour (called CCT by those in the know) was recently held at the London ExCel center. I’ve attended before as both Salesforce employee (lots of fun to prep) to manning booths working for two different partners in the ecosystem (Zuora and now Box). So I knew what to expect but this year CCT took a slightly different tack. Rather than the bigger is always better that had proceeded before this conference took a smaller more focused look. There were less attendees and the booth section was much smaller than before but it provided a more concentrated version of the SFDC experience. The most interesting and valuable aspect of Salesforce conference is both the attendee type and intent. CCT is full of business people as well as technical folk. You’ll find more marketers and Sales type people there looking for quote automation or marketing campaign management as developers looking for the next Heroku API. The intent is clear as well. Once a customer gets Salesforce they want to look at other applications in the ecosystem. The value of the tool is the square of the number of add-on applications of the tool ( a metcalfes law for app ecosystem). Box provides a unified content layer for business applications and our embedded version for Salesforce was very well received. Attendees liked the unification of a content discovery and collaboration tool inside the Salesforce User experience. Some wanted to deliver sales collateral , others to provide a secure collaboration environment to share contract and product information with either suppliers or customers. I really like the full HTML 5 capabilities of the Box embed feature. You can just drag and drop of your desktop into the embedded folder and your content is instantly available to share.

Box Embed

Screen Shot 2013-05-10 at 8.02.40 AM

The fact we provide a mapping to account/opportunities for folders/subfolders was important as well for a coherent user experience. Overall the event was a great learning experience to understand how the sales and marketing community could use Box’s secure content and collaboration to drive engagement and to become the ‘customer company’ that was the headline of the event.

Box at infosec

All posts are my own thoughts and not of my employer.

Box has landed in EMEA. Following on from the success of our Box World tour in London we are continuing our European roll out and only this week we put our first foothold in the conference that is Infosec 2013 . This is Europe’s biggest security conference and it feels it. Despite a strike by a major European Carrier there were over 12500 attendees. It was packed with people looking for the latest and greatest in the information security world. From deep packet inspection companies to media disposal and deep space government spin offs offering the latest in cutting edge research.

Box delivers secure content collaboration to office and mobile users. Their is a trend for users to bring in consumer grade tools. They want tools that are easy to use to share information with colleagues or customers and to access that info on their mobile devices be they tablets or smartphones.  IT managers and security officers see this happening and realize it’s a security risk .These consumer grade tools don’t integrate into the corporate infrastructure and don’t have the controls that IT needs to ensure a safe information compliance policy.

This is a typical route to Box at this stage. IT look for a solution that meets enterprise grade security needs but also meets those needs of adoption and ease of use . I had many conversations with companies at Infosec who had precisely this problem. They were tasked with getting secure collaboration for their users.  Either there was a corporate rollout of tablets (iPads), a BYOD program in place or the need to collaborate securely internally or with partners. These are all very common use cases for a Box deployment.  The three top themes for this years CIO’s according to Piper Jaffray are security, tablets and storage.

cio

Box is in the middle of all three and hence of huge interest at Infosec.  Companies coming to the stand were ticking one or all of those boxes. Consumer tools were likened to a ‘virus’ by attendees and IT were looking for a sanctioned alternative and essentially blocking those tools. The other type of attendee we saw was the company working with sensitive company data (new product launches, proprietary IP and the like ) wanting to collaborate securely with partners or customers. DLP (Data Loss Prevention) and secure ‘deal rooms’ were critical for those companies to ensure both safety in transit and also recovery operations on data that was over shared.  One of the things that was most gratifying was also seeing the Box ecosystem present at the Infosec. Partners like Good and Mobile Iron were their from an MDM perspective securing information at the device level , companies like Ciphercloud who’ve built an innovative DLP platform hooking into the Box API and IDP providers like Onelogin that have AD integration and SaaS identity management securing access to Box via corporate logins.   Security is a multi-dimensional challenge and it’s right that Box partners with companies like these to provide a complete end-to-end secure ecosystem for content collaboration and mobile access.

Box Secure Infrastructure

box

Box has a mature security infrastructure that you would demand from a company with global customers and a plethora of security certifications. Infosec was a great platform to discuss this and the message really resonated . But adoption is important to ensure companies don’t repeat the ECM shelfware of old with complex products preventing users from accessing and interacting with the content.  The other great message at Infosec from Box was this security doesn’t come with a price of usability. Field tested with millions of users Box continually invests in a genuinely fantastic UX (User Experience) which helps adoption and provides an easy to roll out tool.  All in all a great week well spent and plenty more exciting things to discuss in the next few blogs. I thought I’d leave you with these two images I made myself to describe our two user communities.

love

Users Love Box.

tick

Box gets the ‘Tick’ on IT Requirements